If you own a small business and want more traffic and leads, you might look for SEO strategies to boost your organic ranking on the search engine results page.
Most small businesses spend money on something other than SEO, even though it's important today.
Well, we'll talk about the most important parts of doing Search Engine Optimization for your website.
As the world around us keeps changing, running a business is hard. Many small businesses still have to make it through their first year, and many more still have to reach the five-year mark.
The only way to stay in business is to change and learn about new technologies. One way to do this is to be higher on SERPs (search engine results pages) to get more targeted traffic in your field.
We will discuss the five most important reasons why SEO is important for small businesses.
1. Well Designed & Structured Website
A website that is easy to use and looks good will appeal to more people. It's also the first time people who don't know your brand meet it.
Having a website that works well on desktops, mobile devices, and tablets is important. Most searches are done on mobile phones these days, so Google has made an update for mobile indexing.
Stats show that the website needs to load faster. A one-second delay in loading can lead to a 7% drop in conversions, so we need to optimize the website. One way to do this is to serve images on next-generation platforms like React Native (JPEG 2000, JPEG XR, and WEBP)
You can change your images from traditional (.jpg/.png) formats to "next-gen" formats.
Minifying CSS and loading JavaScript at the end can be other problems. You can check the page speed by going to PAGE SPEED INSIGHTS on GOOGLE.
2. Creating Brand Awareness & Trust
When your website appears on the first page of search engines like Google, Bing, and Yahoo, it helps build trust among your potential customers. When they search for a certain keyword and find you, it sets you apart from other brands that don't have a strong online presence.
It's mainly why small businesses need to spend money on SEO and build a strong web presence. Search engines have a lot to do with how well a brand does or doesn't do these days.
3. On-Page & Content
Content is a big part of why someone should choose you instead of your competitors. When you write content for your website, think about how it solves a problem for a potential customer. Try to make the content interesting and catchy right from the start.
On-Page SEO means having the right Titles, meta descriptions, H1, H2, and image alt tags, as well as a Table of Content that makes the page easy to navigate and gives users a great experience.
When you link to other pages or posts with similar content, the user will stay on your site longer, which is great for the Search Engines.
Try to add breadcrumbs to the website, which help users find their way around.
CMS (content management system) like WordPress can be the best choice for most small business owners who want to change their content. Plugins like Yoast SEO are very helpful because they take care of your Title, Meta Descriptions, Breadcrumbs, Focus keywords, etc., which show up in the SERPs.
4. Local SEO & Beat Competition
If you use the right SEO strategies, it's not hard to dominate your niche in the local market. One way to do this is to get local citations for your business (basic directories like yelp, yellow pages, Tripadvisor, and local.yahoo.com)
These help boost rankings and keep the SEO costs for small businesses low. Most of them are free to list, so this is a good way to build a strong presence on the web. Google My Business (GMB) is a listing service for small businesses that all small businesses should use. Your GMB profile should be kept up-to-date and optimized to bring more leads and traffic to your website.
The next step in SEO strategies for small businesses is to get links to your website or home page. It will help your ranking in the SERPs (Search Engine Results Pages). These are easy to take care of with Guest Posting or Paid Links (Fiverr is one of the best places to get backlinks to your site for as little as $10).
Links that point to your website send the right signals to search engines. These links are like votes for your website for a certain keyword.
Link-building and Local Citations can give your business a head start that your competitors can only dream of, so go ahead and rule the first page of Google, Bing, and other search engines.
5. It helps build your credibility
You will see more people visiting your website by taking the above steps. Use this time to show off your Portfolio, Reviews, Case studies, and Testimonials, which will help people remember your brand.
People will more likely trust you if you use these social proofs. Get SEO help for small businesses to keep these things in mind and use them.
When taking a review from a happy customer, try to think outside the box. "A picture is worth a thousand words," as the saying goes. So also get a picture.
You can now ask your customers to make a video testimonial for your business or service and post it on YouTube, which will help your business.
Conclusion
SEO for small businesses is easy to set up these days. Local businesses can benefit from a strong online presence, leading to more conversions and sales. If you still need help figuring out how to do the things above, you can talk to an SEO expert who can do it for you at a low cost.
We at Mahira Digital hope you can grow your business or service and get the desired results. If you need help with SEO or phelp marketing, call us.
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